Over the Bull Podcast
#12 – Marketing in Its Death Throes: AI Isn’t Playing by the Old Rules | Over the Bull®
If your business is using Google Ads, this is one episode of Over the Bull you can’t afford to miss. My name is Ken, and today we’re diving into one of the biggest shifts happening in digital marketing: the rise of artificial intelligence and how it’s rewriting the rules for visibility, trust, and performance online.…
Read More#11 – The Four Horsemen of Marketing: What’s Really Wrecking Your Campaigns | Over the Bull®
Welcome to this episode of Over the Bull, where we unpack the challenges and pitfalls that can quietly (or dramatically) derail your business. Today, we’re introducing what I call the “Four Horsemen of Marketing Failure.” Like their infamous apocalyptic counterparts, these four forces can bring devastation—unless you recognize and defeat them early. Horseman #1: The…
Read More#10 – Market Share Is War: KPI’s Are Your Ammunition | Over the Bull®
Welcome back to another episode of Over the Bull. I truly appreciate every one of you tuning in. Hopefully, these episodes continue to spark ideas and give you clarity as you navigate your business growth journey. What Are KPIs? KPIs, or Key Performance Indicators, are metrics used to measure the success of your business initiatives,…
Read More#9 – The Wild Wild West of Branding (Micro-Podcast) | Over the Bull®
Welcome to the Wild Wild West on this episode of Over the Bull. My goodness, the games being played in the world of marketing and design today are something else. In our last episode, I shared an example of an agency that claimed to do extensive work but was merely reselling a product at a…
Read More#8 – Paying a Premium for an Illusion (Micro-Podcast) | Over the Bull®
Ever wondered what it’s like to pay four times more for something that’s worth a fraction of the price? That’s the real-world experience I walked into last week—and it’s a perfect example of what we talk about on Over the Bull: real stories, real lessons, and real cautionary tales from the trenches of business and…
Read More#7 – The AI Content Cancer That’s Killing Your Business | Over the Bull®
You want to stay for this one. Now, I’ve said, and I still contend, and I’ll stick with it, that design agencies in large part are out to create big swaths of content that make you think that they’re doing a lot more than they are… I can’t tell you how many times I’ve talked…
Read More#6 – Tough Talk: Drop the 20% That’s Draining You | Over the Bull®
Why you need to let go of 20% of your customers or clients—on this episode of Over the Bull. Boy, is this a tough one or what? But, you know, I know you know the people that you serve in your business. You know those ones that I’m talking about, the ones that you keep…
Read More#5 – Before the Launch: Planning a Smart Business Expansion (Lessons from a cabinet maker exploring a new market.) | Over the Bull®
So you want to expand your business or you have a new idea, but you don’t know exactly how to go about it. There are so many choices and so many options. Oftentimes, getting things started is a very different challenge compared to maintaining momentum for something that already has traction. In this episode, we…
Read More#4 – Selling Emotion – The Triggers Marketers Use (and Abuse) | Over the Bull®
Episode: The Ethics of Emotional Triggers in Marketing Marketing is everywhere. Whether you’re watching a baseball game or scrolling social media, you’re surrounded by emotional triggers crafted to influence your decisions. In this episode of Over the Bull, we dive deep into the most powerful emotional triggers used in marketing—fear, greed, trust, envy, pride, guilt,…
Read More#3 – How to Spot Real Design Talent (And Avoid Template Traps) – feat. Brendan Furnish | Over the Bull®
Podcast Recap: What Makes a Real Designer Episode: What Makes a Real Designer — and Why It Matters for Your Business This episode of Over the Bull tackles one of the most persistent challenges in modern marketing: how to distinguish real, strategic design from shallow, cookie-cutter visuals. Host Ken Carroll sits down with veteran creative…
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